About
Hey, I'm Moshe. I'd rather be hand jamming.
I'm a Central Texas trad climber, and Stoke & Trad is my excuse to turn the best (and dumbest) moments on the rock into shirts. If you've ever taped up for a crack, bled a little anyway and called it a great day, you're my people.
Why "Stoke & Trad"?
Stoke is that can't-sleep-before-a-climbing-trip energy. Trad is the style I love most: placing gear, jamming cracks and trusting a cam I put in myself while quietly begging it to hold. Put them together and you get a brand built on good vibes and questionable life choices.
Where the designs come from
Every design starts with a real day on the rock. Hand jams that hurt so good. Followers who swear that nut was "totally stuck." Cams racked by color like a rainbow of anxiety. Dirtbag dinners eaten straight out of the pot. From Hill Country granite to the West Texas boulders, if it made my partners laugh at the belay, it's fair game for a shirt.
The jokes are written for trad climbers first, but boulderers, sport climbers and gym rats are all welcome here. Stoke is stoke.
How it works
Everything is printed to order by my print partner. That means no warehouse full of unsold shirts, more room to keep dropping new designs, and a shirt that gets made just for you before it ships your way.
Got an idea for a shirt, or just want to talk climbing? Drop me a line.
Stay stoked, place good gear, and I'll see you at the crag.
— Moshe