Welcome to Follow the Stoke

Welcome to Follow the Stoke, the corner of Stoke & Trad where the shirts take a back seat and the adventures get the spotlight.

Every design in the shop starts somewhere: a crack that ate my hands, a rack heavier than my lunch, a send that finally went after way too many tries. This is where I'll share those stories.

Here's what to expect:

• Trip reports. Crag days, road trips and the occasional epic, from Hill Country granite to the West Texas boulders and beyond. The good, the bad and the bloody knuckles.
• Gear nerdery. Cams, nuts, hexes, tape gloves and whatever else is hanging off my harness: what's working, what's not and what I'd never leave home without.
• New design drops. First looks at new shirts, the stories behind them and the occasional inside joke explained (or not).

Want to see what's already out there? Check out the latest designs.

Thanks for being here. Stay stoked, place good gear, and I'll see you out there.

— Moshe